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Saturday, February 7, 2015

Supporting Your Ideas

As you research your topic,
 you'll find information related to your points and ideas. These supporting materials form the substance of your speech. They bring your ideas to life, demonstrate the weight and seriousness of your topic, and help you build credibility. Supporting materials may appeal to your audience's emotions, logic, and cultural beliefs.

It is necessary to bring in the secondary ethos of others to provide additional credibility to your arguments and  to expand your own expertise and knowledge o the subject.

To find out more, and for links and resources, please click "read more" below. 

There are five basic types of supporting materials. Narratives dramatize a topic and help your audience identify with it. A speech might include your own stories, stories about others, organizational stories, or cultural stories. Telling a good story requires having a sense of timing and drama.

Examples make ideas less abstract and personalize a topic. General examples are broad and provide little detail. Specific examples provide greater detail. Hypothetical examples are based on supposition--the audience imagines the circumstances--and must seem plausible to be effective. Examples help listeners better understand the topic, yet an example can mislead if it doesn't accurately represent the larger class to which it belongs.

Definitions establish a common meaning between the speaker and the audience. Speakers use definitions to clarify concepts and identify the boundaries of a topic. Definitions may explain how something functions or offer analogies for a word or concept. Specialized dictionaries can provide more descriptive and technical meanings for a word than standard dictionaries can. In using definitions as supporting materials, speakers must recognize that the audience likely will associate connotations with words, no matter how those words are defined.

Experts, celebrities, and laypeople may provide testimony or their experiences about a topic. The effectiveness of testimony rests on the degree to which audience members perceive the person as a credible source of information about the topic.

Facts and statistics clearly appeal to an audience's logical thinking processes. These supporting materials show listeners the scope of a problem and can demonstrate a topic's importance. Including too many facts and statistics, especially without using presentation media to show all the numbers and figures, can overwhelm the audience. In addition, facts and statistics may be interpreted--and misinterpreted--in many ways.

The major communications media--internet, television, newspapers, news magazines, and radio--can also enhance the content and style of your presentations when used judiciously as references, illustrations, and examples. The media inspire different levels of confidence in terms of credibility. For example, local newspapers and television newscasts receive highly favorable ratings from most Americans, yet internet news outlets are increasingly viewed as a first stop for current information.

American Journalism Review
Browse and search U.S. news sources, including
newspapers, magazines, radio stations, and television networks.
Center for Digital Storytelling
Founded in the late 1990s, the Center for Digital Storytelling helps
 “people of all ages in using the tools of digital media to craft,
record, share, and value the stories of individuals and communities,
in ways that improve all our lives.” The site explains how to become
involved in digital storytelling and how the internet
helps individuals and communities create collective
memories and identities.
The entry point for finding statistics compiled by
U.S. federal government agencies. Search for statistics
by topic, subject area, federal agency, and state.
The Poynter Online—Media Credibility Bibliography
An extensive bibliography on media credibility studies
compiled by a leading institution concerned with
professional media performance.
Formerly, this is the U.S. federal government's official web portal.
The site provides a wide variety of supporting materials on
U.S.-related topics, such as the arts, the environment,
public safety, transportation, health, and technology,
just to name a few.
University of Pennsylvania Commencement 2004 Webcast Archive
View Bono's commencement speech; begins at
1 hour 56 minutes in the webcast archive.
Web Credibility Project
The members of this Stanford University research team
are gathering data to find out why individuals believe
(or don't believe) information on the web.

1 comment:

Anonymous said...

I found this article very helpful. I learned that there are 5 supporting materials for speeches. I didn't realize that telling a story can be a good supporting material if you use the story as a specific example of what you are speaking about. I guess I thought it was just a way to entertain the audience, after all everyone loves a good story. I also learned that specialized dictionaries are better for supporting materials than standard dictionaries. Gwen Dennett com 101 section 4522