- As above, I was looking for something memorable about writing, persuading, listening and so on.
- I selected the very first qualifying quotation that was no longer than about twenty words in length. I wanted to give each of the great communicators roughly equal "air time" and I didn't want to select only quotations that I like for some personal reason.
Aristotle: Character may almost be called the most effective means of persuasion.
- One (Aristotle) speaks of referent power (character) as more important in persuasion than the words employed.
- One (Muhammad) elevates the written word above the ultimate personal sacrifice.
- Five (Lincoln, Shakespeare, Roosevelt, Jefferson, and Churchill) say that, when speaking, sometimes less is more.
- Three (Martin Luther, Martin Luther King, Jr., and Jesus Christ) speak of our responsibilty to speak, even to shout when we have something to say.