Chapter 5: Adapting to Your Audience
Gallup has been polling people about their opinions for over 70 years.
This section of the Gallup site includes poll analyses
and an index of poll results listed in alphabetical order.
The National Opinion Research Center (NORC),
a national organization for research at the University of Chicago,
provides in-depth, scholarly topical reports
on social issues with useful
national demographic breakouts.
Pew Research Center
This highly-respected organization collects survey data
on a wide variety of audiences. The Center includes
the Pew Research Center for the People and the Press,
Stateline.org, Pew Internet and American Life Project,
Pew Forum on Religion and Public Life,
Pew Hispanic Center, and Pew Global Attitudes Project.
A collection of statistics on social and economic conditions
in the United States, provided by U.S. Census Bureau.
The basic account is free. A survey is easy to set up
and for respondents to use.
The free account allows you to create a basic survey
to help you with audience analysis.
You'll find Trends Over Time, Zogby Interactive,
and Z Files the most useful parts of this site
in learning about various audiences for your speeches.