Record Box Office, Record Online Theft
Unfortunately, all the increases in ticket dollars are not making up for the theft of product online. With higher and higher broadband speeds, the theft problem is growing, and now threatens our business just as it trashed the music business.
Star Trek was said to be the most often stolen movie of 2009, illegally downloaded 11 million times.
Below are Editors Notes- Art Lynch, email@example.com
Biggest year, biggest Holiday Season and Biggest Christmas Weekend on record.
The holiday box office has continued the trend set for the year, breaking all time Thanksgiving to Christmas records. Variety reports that boosted by "Avitar', "The Chipmonks Squakquil" and a different breed of "Shirlock Holmes", Christmas weekend also hit an all time box office dollar high, exceeding $280 million domestic (the last record weekend was led by "Batman: The Dark Knight" in July 2008). Domestic box office for the year topped ten billion dollars prior to Christmas week. Prior to Thanksgiving the trend was set and results guarenteed, despite the recession.
3D, at premium prices and advance ticket purchase, along with Omnimax and 3D Ominmax, have driven up average ticket prices. Theaters that have gone digital are having to raise all prices to recoup the investment. So box office records are really apples to oranges, or so it may seem.
This is in keeping with the pattern set in the Great Depression. A key difference is that with diversification of motions picture companies, as part of television, DVD, Internet, Cable, Theme Park and other interests, profits at the box office do not mean a healthy environment overall. Another key difference is that box office is now couted in dollars ($10 to $20 ticket prices) where in the Depression it was counted in bodies in seats (5 cents to fifty cents- some with usher exact seating). Our population has grown many times fold, as has ticket prices, even with inflation factored in. So is this really the largest box office in history? Or have things changed so much that there is no longer a common measuring tape?
And what about the rapidly growing Internet effect?